Rich Filo was ignited by a vision shared between Charles Quiloña and Uligar Patricio, who found themselves on the rooftop of a construction site, looking up at the stars and imagining a future beyond their surroundings. 

It was this moment of clarity that inspired them to create a brand that does more than just offer premium streetwear—it empowers Filipinos to carve their own paths and achieve their dreams. With the expertise of web developer Cyrus Quiaeo, they turned this vision into a dynamic movement aimed at inspiring the next generation and making a significant impact, with aspirations of one day being recognized in Forbes Magazine.